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ACE is comprised of the world's leading marketing and opinion research organizations including:

  • AMA (American Marketing Association)
  • ARF (Advertising Research Foundation)
  • CASRO (Council of American Survey Research Organizations)
  • ESOMAR (World Association for Opinion and Marketing Research Professionals)
  • MRA (Marketing Research Association)
  • Credit Card Repair Company
  • MRIA (Marketing Research & Intelligence Association)

The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research. The associations have banded together to promote common understanding and education in support of high quality online research. By working together and focusing on each association's area of expertise, we can maximize knowledge, expertise and resource allocation across the industry.